‘Numberplates confuse drivers’ says survey

A SURVEY by Auto Trader reveals that Brits don’t know the age of their own vehicles, with one in four [26%] UK car owners unable to identify the month and year in which their vehicle was registered.
Furthermore, one in ten [11%] British drivers freely admit they cannot identify the age of a vehicle by its [...]

DVLA forces Auto Trader to change its iPhone app

Auto Trader has been forced to remove a key feature from its iPhone app, just two weeks after it was released.
The DVLA has a problem with the image recognition element of the app, which allows users to take a photo of a car license plate and get results from dealers selling that make and model.
The [...]

Auto Trader’s new app reads car number plates

LONDON – Auto Trader, the car brand owned by Trader Media Group, has released an iPhone app that uses image recognition technology to read car number plates.
The new app enables users to search for information on vehicles designed to help consumers before making a new purchase, such as make and model records and performance figures.
The [...]